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FTHS DECA recognized for Thrive Level Chapter Campaigns

Freehold Township High School DECA was among 645 chapters that achieved Thrive Level recognition during the 2023-2024 school year and will be commended at DECA’s International Career Development Conference (ICDC) held April 27-30, 2024, in Anaheim, California.

Each fall, DECA offers four campaigns for chapters to complete as part of their leadership program for the year. These campaigns are designed to grow membership engagement and build lasting partnerships within the school and local community. Chapters that achieve Thrive Level receive a commemorative pennant, flag, and plaque. The chapters also have an opportunity to participate in ICDC. To receive Thrive Level recognition, the chapter completed two out of three chapter campaigns, including the community service campaign, ethical leadership campaign, and promotional campaign. Alternatively, the chapter could have participated in the membership campaign, which challenged the chapter to attain two of three goals: recruit 20 professional members, recruit 20 alumni members, or increase student membership by 20 more members from the previous school year.

In the pursuit of fostering community engagement and promoting the ideals of DECA, Freehold Township’s chapter embarked on two impactful campaigns. First and foremost, the "Thrive: Community" chapter campaign was a dedicated effort to strengthen ties with the local community. Through a series of events and initiatives, members sought to create a positive impact by addressing specific needs and collaborating with community members. Whether it was organizing volunteer activities, hosting awareness campaigns, or initiating collaborative projects, the goal was to contribute to the overall well-being of the community.

Simultaneously, Freehold Township’s chapter executed a strategic promotional campaign for DECA. This campaign aimed to raise awareness about DECA's mission and benefits, encouraging active participation among students. The group effectively communicated the advantages of joining DECA by leveraging various promotional channels, from social media platforms to school-wide announcements. The campaign not only highlighted the professional development opportunities within DECA but also emphasized the sense of belonging and camaraderie fostered by the organization. Through these chapter campaigns, the students endeavored to make a positive impact both within their immediate community and within the larger DECA network.

"Our chapter's dual commitment to community impact and DECA promotion reflects our students' dedication to making a positive difference. Through the 'Thrive: Community' campaign, they showcased the power of collective action in addressing local needs. Simultaneously, their strategic efforts in promoting DECA not only highlight the organization's benefits but also demonstrate our students' passion for personal and professional growth. These campaigns exemplify the true spirit of DECA — where community service and professional development seamlessly intertwine," said Teresa Giordano, Freehold Township Business Teacher and DECA Chapter Advisor.

DECA is a career and technical student organization that prepares emerging leaders and entrepreneurs with a career interest in marketing, finance, hospitality, and management. DECA enhances the preparation for college and careers by providing co-curricular programs that integrate into classroom instruction, apply learning, connect to business, and promote competition. DECA student members leverage their DECA experience to become academically prepared, community-oriented, professionally responsible, and experienced leaders. DECA is a 501(c)(3) nonprofit with nearly 250,000 members in 4,000 high school and college chapters in the United States, Canada, Puerto Rico, and Germany.

Freehold Township's DECA Chapter